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What is the difference between PPC, SEO and Paid Inclusion?
There is a big difference between natural or organic search engine optimization and pay-per-click (PPC), but many don’t know about it or don’t understand it. Organic is “free” traffic, in a sense....
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SEO Tools: Using Web Directories
One “SEO tool” or technique that can help all business owners is the use of directory submissions. One of the primary factors in most first-tier search engines’ algorithm is external links. You want...
View ArticleA Quick Guide to Metatag Development-the Essentials of SEO
Metatags ARE a fundamental aspect of search engine optimization. Still! (even in 2009.) There are three primary metatags that we are concerned with-as far as SEO goes- the keyword metatag, the title...
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The-Next-Big-Secret-SEO-Variable: Reading Level
Not only is the search algorithm a secret but it also changes. Who needs that headache? No one outside of Google (Yahoo, MSN) knows the algorithm for calculating the Google organic SERPS. But we all...
View ArticleMonetizing Your Digital Magazine
A digital magazine can be downloaded to your Adobe Reader, rather than mailed to your home. Digital magazines simulate the act of “turning pages” by clicking an arrow. It appears as if you are looking...
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